WineKey

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No More Auction Risk

Was that cheap auction bottle left outside? You'll never know. All our wines come directly from producers

Comparative Pricing vs. SRP

Average 20–40% less than traditional retail across all our wine.

Insured Delivery

Every bottle. Every shipment. We guarantee it. Full credit if your wine is damaged, cooked, corked or lost.

2021 Eden Rift Chardonnay Estate Cienega Valley California USA 750ml

2021 Eden Rift Chardonnay Cienega Valley

2021 · Cienaga Valley , USA

Gold Rush-Era Winery's Flagship

Cool-coast limestone soils drive tension & freshness
Our price
$28.00
Best online $29.99 SRP $42.00
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Flavor
Balanced and expressive: medium-full body with a backbone of lively acidity, flavors of lemon curd, ripe pear, tangerine peel, underpinned by a chalky, limestone-driven minerality and finishing with toasted hazelnut and saline-tinged length.
Aroma
Bright and inviting: white peach, orange zest, papaya and crushed seashell/mineral dust rise from the glass, layered with subtle hints of white flowers and warm baking spice.
Pairs with Fish, Poultry, Pasta, Vegetables, Pork
Cook along Caprese Skewers
Accolades Robert Parker: 92
Wine boldness
Feather-light Lifted Balanced Structured Powerful
2021 Frogs Leap Zinfandel Napa Valley California USA 750ml

2021 Frogs Leap Zinfandel Napa Valley

2021 · Napa Valley , USA

Dry-farm heritage, organic soul, timeless balance

Field blend adds texture and depth
94 points, Wine Enthusiast
Our price
$32.00
Best online $33.95 SRP $45.00
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Flavor
Silky tannins and vibrant acidity with layers of cranberry, boysenberry, cocoa nib, and a long, savory finish.
Aroma
Black cherry, plum skin, wild raspberry, sage, tobacco leaf, and dusty minerality.
Pairs with Beef, Pork, Pasta, Vegetables
Cook along Grilled Beef Galbi
Accolades Wine Enthusiast: 94
Wine boldness
Feather-light Lifted Balanced Structured Powerful
2022 RAEN Lady Marjorie Chardonnay Sonoma Coast California USA 750ml

2022 RAEN Lady Marjorie Chardonnay Sonoma Coast

2022 · Sonoma Coast , USA

CA Wine Royalty's Priceless Chardonnay

Whole-cluster pressed, native fermentation, minimal intervention
Our price
$65.00
Best online $69.99 SRP $85.00
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Flavor
Medium-full body with nervy acidity: flavors of stone-fruit (apricot, nectarine), lime blossom and a chalky mineral core lead into a long finish of saline-tinged wet rock, white-pepper spice and crisp citrus pith.
Aroma
White peach skin, nectarine, early-spring honeysuckle and lemon zest mingle with crushed wet gravel, white flowers and a hint of sea-spray salinity.
Pairs with Poultry, Pasta, Vegetables
Cook along Slow-Roasted Chicken with Herb Butter
Accolades James Suckling: 99
Wine boldness
Feather-light Lifted Balanced Structured Powerful
2022 Terre Nere Etna Rosso Anniversario - Calderara Sottana Mount Etna Italy 750ml

2022 Terre Nere Etna Rosso Anniversario - Calderara Sottana

2022 · Mount Etna , Italy

20th-anniversary Nerello Mascalese from Calderara Sottana’s pumice soils

Deep volcanic minerality meets poised red fruits, built for aging.
Our price
$34.00
Best online $35.99 SRP $45.00
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Flavor
Medium-bodied with taut acidity: crunchy red-berry core (cranberry, pomegranate), iron-rich volcanic rock minerality, fine-grained tannins, finishing long with saline, spice-box detail, dark perfume and volcanic smokiness.
Aroma
Gorgeous and mineral-rich: wild strawberry, blood-orange peel, dusty rose petals, subtle ash-smoke and sea-spray, followed by hints of leather, dried cherry and violet.
Pairs with Poultry, Pasta, Vegetables, Lamb
Cook along Slow-Braised Lamb Ragu
Accolades James Suckling: 95; Vinous: 94; Wine Advocate: 94
Wine boldness
Feather-light Lifted Balanced Structured Powerful
2021 Sori della Sorba Nebbiolo Langhe Piedmont Italy 750ml

2021 Sori della Sorba Nebbiolo Langhe

2021 · Langhe , Italy

A biodynamic amphitheatre vineyard, pure Piedmont elegance

Organic, biodynamic farming + native yeast/whole cluster vinification
Racy, refined, cellar-worthy Piedmont Nebbiolo
Our price
$56.00
Best online $57.50 SRP $100.00
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Flavor
Medium-bodied yet firmly structured: wild red berries, dried rose petals, orange pith, underpinned by chalky limestone minerality, fine-grained tannins and a long finish of damp forest soil, truffle and violet-toned floral memory
Aroma
Lifted and precise: sliced strawberry, lemon zest, rose petals, fennel seed, layered with wet rock, forest-floor underbrush and a faint hint of white truffle
Pairs with Beef, Poultry, Pork, Lamb, Pasta
Cook along Risotto with Truffle and Parmesan
Accolades James Suckling: 94
Wine boldness
Feather-light Lifted Balanced Structured Powerful
2023 Massimo Martinelli Dogliani 'Assanen' Dolcetto 750mL

2023 Massimo Martinelli Dogliani 'Assanen' Dolcetto

2023 · Piedmont , Italy

Low-yield, site-driven Dolcetto with real tannin

Savory, bitter-edged finish built for food, not fluff
Our price
$25.00
Best online $0.00
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Flavor
Medium-bodied and structured with dark cherry and plum skin, fine-grained tannins, fresh balancing acidity, hints of licorice and graphite, and a dry, savory, bitter-edged finish.
Aroma
Black cherry, ripe blackberry, violet, bitter cocoa, almond skin, dried Piedmont herbs
Pairs with Pork, Poultry, Pasta, Vegetables
Cook along Ligurian Braised Rabbit
Wine boldness
Feather-light Lifted Balanced Structured Powerful
2022 Cornarea Arneis Roero Italy 750mL

2022 Cornarea Roero Arneis

2022 · Roero , Italy

Benchmark producer; rarely exported

From sandy Roero soils ideal for serious Arneis
Our price
$25.00
Best online $26.99
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Flavor
Dry and textured with stone fruit and orchard fruit, bright acidity, subtle phenolic grip, savory almond notes, and a long, clean, mineral finish.
Aroma
Pear skin, white peach, citrus blossom, chamomile, almond, saline minerality
Pairs with Pasta, Lamb, Vegetables
Cook along Vitello Tonnato
Wine boldness
Feather-light Lifted Balanced Structured Powerful

How the economics work

How we keep our prices so f*cking low

We run a lean ship, and will eventually charge membership $. But not yet!

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001

We source directly

We partner with wineries and importers we know personally

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We only source Iconic wines

You never have to wonder what's in the bottle, because everything we sell is from proven producers

💸
003

We keep it lean

Powered by AI for efficiency, Curated by human Experts for quality.

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Everything's Insured

Buy with confidence knowing that if it gets broken in transit, is cooked or corked, or even just doesn't meet your standards, you get full credit.

Comparable SRP*
$150 per bottle
Most wine has the retailer's, distributor's, and producer's margins included
Illustrative example
Your WineKey member price
$89 / bottle
We source direct from producers, even overseas
Illustrative savings vs SRP
$61 / bottle (~40% off)
Modeled difference between SRP and your WineKey price on a sample release.

*Example based on SRPs for similar small-production wines. Actual SRPs, member pricing, and savings will vary by release.